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AD UNUM Experience · Business & Career · Corporate Training

Training your company puts to work the very next day.

Six modular programs for SMEs, built around the real challenges of running a business today: leadership, artificial intelligence, talent, sales, people energy and business continuity. No theory you’ll forget within a week: experience, on-the-job application and measurable results, with the Ad Unum method.

Delivered in person, online or hybrid · open-enrolment or dedicated in-company editions · courses delivered in Italian, English or Spanish

Smiling professionals collaborating in an office
41%
of Swiss SMEs name the shortage of qualified staff as their number-one challenge
67%
want to integrate AI within the year — yet only 18% have a structured plan
1 in 2
family businesses will face a succession without a formalized plan
Why

Most corporate training is something you listen to.
Ours is something you do.

A one-day motivational event evaporates within a week. That’s why every course we run is a journey: 5 three-hour modules spread over 5-8 weeks, with real application assignments between sessions. Change happens inside your company while the course is still running — and every session picks up from what actually happened.

Team of smiling professionals working around a table
The Ad Unum method

Experience. Reflection. Commitment.

01

Awareness

Every program starts with an honest self-assessment: where we really stand, with measurements, not impressions.

02

Foundations

A few key models, immediately turned into working tools: canvases, checklists and ready-to-use grids.

03

Practice

Simulations, role-plays and labs built on participants’ real cases. In the room you try things — you don’t just listen.

04

Integration

Between modules, you apply it at work. Every session opens by revisiting that experience.

05

Transformation

Each course closes with a 90-day plan, a commitment made in front of witnesses and follow-up included.

The six programs

Six areas. The ones that matter most to SMEs, today.

COURSE 01

Leadership Ad Unum

Leading people toward a single direction
  • A formalized vision that guides the team’s decisions even when the owner isn’t in the room
  • Delegation designed with boundaries and indicators — delegation that holds
  • Difficult conversations finally held, with a method
For: entrepreneurs, CEOs, senior management · Outcome: a 90-day leadership plan already shared with your key people
COURSE 02

AI & Business

From experiments to strategy
  • An automation prototype built in class on YOUR process — and measured back in the company
  • Security and compliance (Swiss nFADP/GDPR) with an applied checklist and a ready-to-use internal policy
  • A 6-12 month AI roadmap with owners, budget and indicators
For: management and process owners, no technical background required · Outcome: from scattered experiments to a strategy
COURSE 03

Talent

Attract, develop, retain
  • An authentic employer brand, even without a structured HR function
  • Structured interviews that assess what matters and win over the best candidates
  • Onboarding, growth paths and a retention plan for your key people
For: entrepreneurs, HR, team leaders · Outcome: people management upgraded from an administrative function to a strategic lever
COURSE 04

Selling Value

Consultative selling and negotiation
  • Your sales process redesigned: where value leaks between first contact and signature
  • Proposals rewritten in value terms — in a lab, on your real proposals
  • Negotiation trained through simulations: defending your margin instead of giving it away
For: entrepreneurs, sales managers, senior salespeople · Outcome: a 12-month sales plan with numbers and owners
COURSE 05

Company Energy

Wellbeing, resilience and sustainable performance
  • Spotting the signals of overload before they turn into absences and resignations
  • The leader’s personal protocol: recovery, focus, boundaries
  • Organizational conditions that generate engagement — and can be measured
For: entrepreneurs, executives, managers with people responsibility · Outcome: a 90-day organizational wellbeing plan
COURSE 06

Business Continuity

Generational handover and succession
  • The three layers of succession — ownership, governance, management — finally untangled
  • Every option assessed without taboos: family, management, sale
  • Successors prepared, outgoing leaders supported: the human side of the handover
For: owner-entrepreneurs, families, designated successors · Outcome: a written, shared succession roadmap
The benefits

What actually changes.

For management

  • Less dependence on the owner: delegation that holds and a team that decides
  • Faster, more consistent decisions, guided by a shared vision that acts as a compass
  • Margins defended at the negotiating table and a measurable sales process
  • AI adoption with measured returns and managed risks — not scattered experiments
  • Business continuity: succession and key people handled before they become emergencies
  • Every course closes with a 90-day plan: your training investment becomes verifiable

For your people

  • Clear roles and responsibilities: everyone knows who decides what, and by which criteria
  • Regular feedback and growth paths: people know where they are headed
  • Less time lost on repetitive tasks: AI removes the boring work, not the job
  • Sustainable workloads and overload signals caught in time
  • Concrete tools — canvases, worksheets, protocols — that stay in the company
  • A workplace where difficult conversations happen, and happen well
The formats

Designed to fit the diary of people who work.

Modular journey

5 three-hour modules, one every 7-10 days, plus an online follow-up at 60-90 days. 15 hours in total that never bring the company to a halt.

In-house

Dedicated to a single company: cases, examples and plans calibrated to your context. Management works on ITS own plan, together.

Open enrolment

Groups of 6 to 14 participants from several companies: peer-to-peer exchange as a learning multiplier.

In person, online or hybrid

Same structure, same experiential quality. Full materials included: handouts, worksheets, certificates.

Combined journeys

Lead and Grow (Courses 1+3) — to structure your organization and your team.

Compete Today (Courses 2+4) — to innovate processes and drive sales growth.

Built to Last (Courses 5+6) — for the resilience and future of your business.

Ad Unum Business Journey — all six courses in sequence, over 12-18 months: the complete growth journey for your company.

A professional conversation — the first step of the journey in your company
How to start

Four steps, zero upfront commitment.

No pre-packaged deals: we start with a frank conversation about your priorities, and a proposal follows only if there is clear value to build.

1

Discovery call

30-45 minutes, free of charge: we listen to your priorities and tell you frankly whether and how we can help.

2

Tailored proposal

A single course, a package or the full journey: a written proposal with objectives, calendar and investment.

3

Delivery

The modules go into the diary. Between sessions, application in the company is already the first result.

4

Follow-up and review

At 60-90 days we review the plans one by one: what got done, what needs recalibrating.

FAQ

Frequently asked questions

How much time do participants need to invest?

15 classroom hours per course (5 three-hour modules, one every 7-10 days) plus 30-60 minutes a week of application at work — which is not extra time: it is real work, done better.

Do I need a technical background for the AI & Business course?

No. You need to know your own company; the method takes care of the rest. The lab is guided step by step and every participant works on their own real process.

Are the courses suitable for small companies too?

They are built for SMEs: cases, examples and tools designed for organizations of 5 to 250 people — not big-corporation material scaled down.

What does the company keep after the course?

Beyond the skills: handouts, completed worksheets (vision, delegation contracts, roadmaps, 90-day plans), an accountability partner for each participant and the follow-up included.

In which languages are the courses delivered?

Courses are delivered in Italian, English or Spanish — in person or online, across Switzerland. Training materials are provided in the language of delivery.

First step

Let’s talk about your business.

A 30-45 minute discovery call, no strings attached: your priorities, the most suitable programs, a clear idea of how to start.

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